Hmm. Communicating a strong message in a brand. Well, you have brands like Nike which with a single swoopy line can conjure up thousands of different thoughts or opinions, ranging from Michael Jordan or sweatshops in China. I think in larger brand like that, they become so big that sometimes they must pull away and realize what their mission was in the first place, away from all the hype and glitter. So i chose a brand which is newer, less attached to messy stigmas (also, i hope it is never associated with the word messy, as it deals with cleaning products...), anyways i chose Method. I feel that their clear concept of sustainable, earth friendly cleaning and household products is conveyed beautifully through simple, smart packaging and solutions that are easy enough for any Target consumer to use. I think i can use this as inspiration to my own work, keeping in mind my original mission for a project, and keeping it simple and understandable for all.
Thursday, November 5, 2009
Hmm. Communicating a strong message in a brand. Well, you have brands like Nike which with a single swoopy line can conjure up thousands of different thoughts or opinions, ranging from Michael Jordan or sweatshops in China. I think in larger brand like that, they become so big that sometimes they must pull away and realize what their mission was in the first place, away from all the hype and glitter. So i chose a brand which is newer, less attached to messy stigmas (also, i hope it is never associated with the word messy, as it deals with cleaning products...), anyways i chose Method. I feel that their clear concept of sustainable, earth friendly cleaning and household products is conveyed beautifully through simple, smart packaging and solutions that are easy enough for any Target consumer to use. I think i can use this as inspiration to my own work, keeping in mind my original mission for a project, and keeping it simple and understandable for all.
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